Web Strategy
Squarespace Design and Development
Web Copywriting

Genevieve Vaughn is a floral design brand concept created by Briefclub, a community for creatives. For this spec project, I designed a one-page Squarespace website and wrote the brand copy. Set in Virginia Beach, the concept takes cues from the local landscape, using a natural color palette and an organic tone of voice. The layout keeps the focus on the designer’s work with a clean flow and fixed nav for an intuitive user experience.