LAYERED DIGITAL DESIGN

Squarespace websites designed to feel thoughtful, custom, and unmistakably yours.

About the Studio

DreamLayne is a Squarespace studio that blends strategy, design, and storytelling to create websites that are clear, layered, and effortless to manage. Every project begins with your brand, your audience, and the perspective only you can bring.
Collaborative and intentional from start to launch, DreamLayne ensures every detail communicates value, builds connection, and supports long-term growth. More than a service provider, the studio is a creative partner—turning your vision into a website that works as beautifully as it looks.
About the Designer

After earning a degree in Merchandising, I started my career in corporate marketing at Zales. Surprisingly, it wasn’t the diamond sample room that drew me in the most—it was the data. I loved analyzing website patterns and finding smart, creative ways to grow traffic.
From there, I explored retail buying at The Container Store, agency work for brands like Tory Burch, Michael Kors, and URBN, and paid search for global grocery brands. Each role sharpened my skills, but the work never fully aligned with who I am.
Now, I bring over a decade of marketing experience to helping creatives and local businesses grow their brands through thoughtful design and storytelling. Let’s collaborate on your dream site.
ABBY FROST
Squarespace Designer & Copywriter