Imaginary App

SERVICES

Squarespace Design & Development
Website Copywriting

DESCRIPTION

Imaginary is a brand concept created by the ilovecreatives Creative Copywriter Course. This make-believe app is designed to help adults reconnect with their imagination and childlike wonder, supporting both wellbeing and creativity.

The app’s audience is adult professionals over the age of 25, often working at desk jobs on the computer. Many may experience mild to moderate stress, depression, or anxiety.

Studies using brain imaging have shown the power of imagination and its impact on our ability to shape reality. The app’s imagination games and mental exercises are developed by leading experts to optimize imagination on both functional and emotional levels.

The web design and copy have nostalgic references from the audience’s childhood, highlighting the whimsical side of the modern professional while inspiring creativity.